Elevate Your Brand. Showcase Your Innovation

This award recognizes Alex Holeniev for his outstanding work in infrastructure automation and AI-driven optimization, demonstrated through the development of the startup Grow with AI. As founder and CTO, Alex has built a scalable, full-stack platform that enables intelligent virtual assistants powered by custom-trained large language models—designed to help users grow through structured, personalized digital experiences.

Grow with AI stands out for its seamless integration of automation, performance, and adaptability. The system architecture combines cloud and private LLMs, vector databases, and dynamic backend orchestration—delivering real-time performance with minimal manual intervention. Every element, from deployment pipelines to dialog flows, is optimized for flexibility and scale.

Alex’s hands-on leadership spans system design, infrastructure optimization, and AI model fine-tuning. Under his direction, the platform achieves high availability, fast response times, and efficient resource use—serving as a model of how startups can deploy complex AI technology with operational clarity and technical excellence.

Ruslan Shadenov, founder of RS IMPORT, stands as a trailblazer in the digital transformation of cross-border car trading for private clients in Kazakhstan. In a market historically dominated by opaque processes and intermediaries, Ruslan was among the first to introduce a transparent, client-focused e-commerce model for purchasing vehicles from U.S. auctions. His strategic approach has set new industry standards and created genuine value for thousands of Kazakhstani consumers.

Ruslan’s strategy is built around direct-to-client service, leveraging a proprietary digital platform that simplifies every step—from auction selection and bidding, to logistics, customs clearance, and final delivery. By integrating legal, financial, and operational expertise, RS IMPORT provides end-to-end support with absolute transparency in pricing, documentation, and vehicle condition. This model eliminates hidden costs and risks, empowering private buyers to access the global auto market confidently.

Beyond operational excellence, Ruslan has driven significant advances in digital education and industry literacy. Recognizing a gap in consumer awareness, he launched educational initiatives, including webinars, guides, and expert commentary, demystifying the process of cross-border vehicle purchase. His educational content not only builds trust in the RS IMPORT brand but also elevates the entire market by fostering informed decision-making.

Ruslan’s leadership has helped shape public discussion on regulatory best practices for vehicle importation and digital commerce, positioning him as both an innovator and a responsible industry voice. His dual background in finance and law ensures each transaction is not just efficient, but fully compliant and secure, reflecting a rare blend of entrepreneurship and consumer advocacy.

As RS IMPORT continues to grow its presence both in Kazakhstan and internationally, Ruslan Shadenov’s B2C strategy stands out for its clarity, customer-centricity, and measurable results. By setting new benchmarks for transparency, support, and digital innovation in e-commerce, he has redefined how consumers in Kazakhstan access the U.S. auto market—making global commerce accessible, honest, and secure for all.

Anvar Bogdanov has built a unique career by turning deep customer understanding into a powerful business driver. With roots in law enforcement and entrepreneurship, he has consistently applied psychological insight and structured thinking to the field of marketing. Today, as an independent consultant, Anvar leads customer development (CustDev) initiatives for businesses across the heating equipment, medical supply, and digital sectors — consistently delivering measurable sales growth and product-market alignment.
His standout contribution lies in a distinctive approach to CustDev, which he has refined into a practical framework that directly influences marketing strategy, sales funnels, and product design. Unlike traditional customer surveys, Anvar’s method uses in-depth psychological probing to uncover not only customer pain points but also subconscious drivers of purchase behavior. He carefully constructs each interview to create trust and provoke genuine insights — often culminating in the customer purchasing the product during the interview itself.

If payment is secured, the same script is reused for others. If not, the questions are refined — creating a continuous feedback loop that evolves in real time based on actual purchasing behavior. The learnings are then transformed into specific marketing triggers, updated sales scripts, blog content, and social media creatives. This system ensures that marketing speaks the language of the customer — literally using their own words, priorities, and emotions.

Thanks to this approach, Anvar has helped clients significantly increase funnel conversion rates and discover unmet customer needs, leading to the launch of new revenue-generating product lines. His strategy doesn’t just improve campaigns — it transforms businesses by putting the customer’s voice at the center of every decision.

This nomination recognizes Anvar Bogdanov’s outstanding work in creating a living, adaptive, and customer-driven marketing system that delivers both commercial success and lasting brand loyalty.

Diana Akchurina is being nominated in recognition of her outstanding achievements in elevating the global visibility of her communications agency, Easy Communications, despite operating with limited resources. In 2023, Diana began transitioning the agency’s focus from the Russian market to the international stage. This shift required building global trust and brand recognition without the support of large advertising budgets. Traditionally relying on word-of-mouth and personal referrals, Diana understood the need for a structured and strategic PR approach. Over the past two years, she has successfully positioned herself as a respected expert in tech communications through LinkedIn visibility, international media contributions, professional speaking engagements, and industry jury roles. Her efforts have led to partnerships with global clients, increased media mentions across more than five countries, and recognition of her as a thought leader in cross-border communication strategy.

Make it Real! is a unique community that brings together leaders and professionals from the digital and marketing industries.

In an era oversaturated with formal events, we have created a space for genuine connections — where ideas turn into projects and acquaintances grow into real partnerships.
We unite participants from leading advertising agencies, banks, FMCG companies, tech startups, and major manufacturers.
We are not bound by contracts or shared employers — we are united by values: a drive for growth, a willingness to support one another, and a passion for moving the industry forward together.
Make it Real! is more than just a meetup

Make it Real! is proof that the future of the industry belongs to real human connections.”,”Since 2022, Make it Real! has hosted over 50 events in Armenia, becoming one of the most recognized platforms for networking and professional development in the digital community.
All events are held in Russian, creating a welcoming space for professionals from different countries to connect and grow.
We originally started as a community for expat marketers — and today, Make it Real! unites not only expatriates but also a growing number of local Armenian professionals and international participants from across the region.

Our lineup includes:
⏺ the first Russian-language marketing hackathon in Armenia,
⏺ 18 meetups on current digital topics,
⏺ 8 large-scale lectures by industry speakers,
⏺ a Digital StandUp show,
⏺ and 20 networking brunches.

Each Make it Real! event is not just about speaker sessions. Every gathering has its own theme and a unique networking format:
🎴 card games for structured introductions,
💬 dynamic chat discussions,
🧠 team quizzes during session breaks,
🤖 interactive engagement through a Telegram bot,
🤝 and dedicated business networking sessions.

We actively develop partnerships, having organized events together with leading IT companies and collaborated with Armenia’s largest HR event — Career City Fest.

Our events have attracted speakers and participants not only from Armenia but also from Georgia, various Asian countries, and Europe, giving Make it Real! an increasingly international reach.

Within our community, we’ve also launched special interest clubs:
🎾 squash,
🎲 board games,
📚 and a bilingual book club focused on cultural diversity (in Russian and English).

Today, Make it Real! brings together over 500 engaged community members.
We help participants discover new career paths, launch collaborative projects, and build meaningful professional relationships that truly transform their lives and careers.
With a growing organizing committee, we continue to expand and strengthen our impact on the professional landscape.
Our meetups are often informally called “”the trendiest events in Yerevan’s digital scene.”,”Strategies we employed:

а) A clear focus on core values:
From the very beginning, we built the community around support, knowledge sharing, and real networking — not around formal speeches or status.

b) A customized approach to every event:
Each event has a unique theme and a dedicated networking mechanic: from card games and dynamic chats to team quizzes, interactive Telegram bots, and structured business networking sessions. This keeps every gathering engaging and fresh.

c) Building a high-quality audience:
We attracted participants through personal recommendations, partnerships with IT companies, and collaborations with major events such as Career City Fest.

d) Integrating international expertise:
We welcomed speakers and participants not only from Armenia but also from Russia, Georgia, various Asian countries, and Europe, expanding the community’s global reach.

e) Maintaining strong community engagement:
We created internal clubs for squash, board games, and a bilingual book club, ensuring that the community thrives not only during events but between them.

Why our achievements stand out:

1. Every event is built around genuine engagement, not passive listening.

2. Each gathering has its own unique concept and networking experience.

3. We have created a space where participants feel part of a vibrant, supportive community.

4. In just a short time, we evolved from a small expat-focused group into one of the most dynamic international digital communities in Armenia.

5. Our participants naturally become ambassadors for the community, fueling organic growth and long-term impact.”,”Make it Real! is a community and event series for digital and marketing professionals, created to foster real professional connections through open and engaging communication.

What we do:
We organize regular events in Armenia, held in Russian, attracting participants and speakers from Armenia, Russia, Georgia, Asia, and Europe.
Our program includes meetups on trending digital topics, expert lectures, networking brunches, thematic quizzes, a Digital StandUp show, and a signature marketing hackathon.
Each event is enhanced with unique networking formats to help every participant build valuable connections and feel truly part of the community.

How we work:
Each event has a specific theme and a carefully designed engagement mechanic.
We use elements like card games, dynamic chat activities, team quizzes, interactive Telegram bots, and structured business networking to break barriers and create an atmosphere of openness and energy.

Who it’s for:
Initially, Make it Real! was created for expat marketers who had relocated to Armenia. Over time, the community grew into an international and open platform for all digital and marketing professionals — welcoming both local specialists and international participants.

Our approach:
At the core of Make it Real! is the belief that networking should be genuine and human.
We believe in the power of real human connections and create conditions where people can meet, exchange ideas, support each other, and grow together.
We don’t just host events — we build an environment for personal and professional growth.

The result:
Since its launch in 2022, Make it Real! has united over 500 members, hosted more than 50 events, formed a growing organizing committee, and become one of the most recognizable networking platforms in Armenia’s digital scene.

Semen Semochkin is a seasoned content marketing leader with a strong editorial background shaped at top-tier digital agencies. He honed his craft at the prestigious Bureau Gorbunov, a renowned digital design and editorial studio, where he led innovative publishing projects and upheld high standards of content excellence. Building on this foundation, he transitioned to the marketing technology sector, taking on the role of Editor-in-Chief at Mindbox in 2019. In this capacity, Semochkin transformed a modest corporate blog into a powerhouse content platform that became integral to Mindbox’s business strategy. This context of blending editorial rigor with marketing objectives set the stage for his achievements: by the end of his Mindbox tenure in 2023, the company’s online journal was not just a communications channel, but a key revenue driver and community hub. Now, as a content leader at Maestra (a marketing platform for e-commerce), he continues to apply his content marketing expertise to drive engagement and showcase the value of technology through storytelling. This nomination recognizes the unique circumstances of his career trajectory – from editorial innovation to content marketing excellence – and the way Semochkin has leveraged content to achieve outstanding business outcomes in recent years.

As the SEO Expert for Solomia Home, a luxury furniture brand based in the UAE, I spearheaded a digital marketing campaign that transformed the brand’s online presence from nonexistent to globally recognized within one year, starting in December 2023. Initially, the website had no traffic, no rankings, and zero visibility in the highly competitive luxury furniture market. Facing challenges like frequent Google algorithm updates in 2024, I drove exponential growth in organic traffic by targeting a discerning luxury audience searching for premium furniture brands and interior design solutions. My SEO strategies not only generated clicks and users but delivered a highly targeted audience, boosting Solomia Home’s visibility—including in AI-powered search answers—and establishing it as a trusted name for affluent customers worldwide. This nomination reflects my ability to achieve exceptional results, building a luxury brand from scratch and securing global reach through innovative SEO.

Alena Lipina has emerged as a transformative figure in the field of Human Resources, particularly in digital and e-commerce sectors, through her innovative application of artificial intelligence in personnel management. As companies navigate the evolving demands of talent acquisition and retention, Alena’s work stands out as a beacon of modern HR transformation. From pioneering ethical AI practices to ensuring employee well-being while enhancing efficiency, her contributions have resonated within the HR community, marking her as a forward-thinking leader in the digital age. Her active membership in global HR associations such as the American Economic Association and various regional HR networks has positioned her as an influential voice in the discourse on AI integration in human resources. Alena’s leadership in these environments, coupled with her innovative approach to AI application, has contributed to a positive shift in the adoption of advanced HR solutions in the e-commerce landscape.

ThinkAd was created by Dmytro Balan to address a critical challenge faced by small businesses selling on Amazon: the complexity and inefficiency of managing advertising campaigns. Many small business owners lack the expertise, time, and resources to effectively optimize their Amazon PPC campaigns, leading to wasted ad spend and unprofitable sales. Recognizing this gap, ThinkAd developed an AI-powered advertising automation platform designed specifically for small and medium-sized businesses. The platform automates keyword bidding, budget allocation, and campaign optimization, enabling sellers to reduce wasted ad spend, improve profitability, and scale their businesses efficiently. Since its launch, ThinkAd has been tested by over 100 small business owners and has demonstrated measurable improvements in Advertising Cost of Sales (ACoS), Return on Ad Spend (ROAS), and overall ad performance. The platform has already contributed to the success of well-known U.S.-based brands such as Handcraft Blends, Brooklyn Botany, and New York Biology, helping them scale their operations and increase sales. With a commitment to supporting entrepreneurship and economic growth, ThinkAd is not just a software tool—it is a business enabler that empowers small businesses to compete effectively in the Amazon marketplace.

The development of the program “Snapshot Testing for UI Consistency in SwiftUI and UIKit” is officially protected by patent No. 2025610028, registered with the Federal Service for Intellectual Property (Rospatent). It was created in response to the increasing demand for high-quality user interfaces in mobile applications and is designed for free use. This tool ensures high accuracy and automation of the UI testing process, minimizing display errors across various devices. My goal is to make a significant contribution to the industry by providing iOS developers with an accessible and efficient tool that meets modern quality standards and helps to raise them even further.
“Snapshot Testing for UI Consistency in SwiftUI and UIKit” Project Objectives: Provide automated and highly accurate testing of user interfaces for iOS applications. Simplify interface development for various devices and screen orientations. Minimize display errors and improve the visual consistency of interfaces. Project Description: The program is designed for automated testing of user interfaces in iOS applications. It leverages the Snapshot Testing approach to compare visual changes in the interface with pre-saved reference images. This helps developers quickly detect unintended changes and maintain the visual quality of their applications. Key components of the program: Core Module – SnapshotTestCase.swift: Defines the required device and OS version for testing. Configures the visual comparison tool (ksdiff) and disables animations for stable testing. Array+Images.swift Module: Extends arrays to work with snapshot testing strategies. Supports precision and subpixel threshold settings for image comparison. SnapshotTesting+Extensions.swift Module: Adds functionality for testing SwiftUI and UIKit components. Includes methods to test across various devices and configurations. UITraitCollection+Extensions.swift Module: Provides predefined configurations for different iPhone models, including screen orientations. Technical Features: Programming Language: Swift. Frameworks: SwiftUI, UIKit. Testing Type: Snapshot Testing. Devices: Supports iPhones (including various models), iPads, and different screen orientations. Flexibility: Customizable precision parameters and device configurations. Key Benefits: Automated Testing: Reduces manual effort and minimizes human errors. Supports cross-platform solutions for interface testing. Flexibility and Precision: Configurable testing parameters, such as pixel precision and screen sizes. Supports multiple device configurations. Accelerated Development: Identifies errors in the early stages, reducing the time to release updates. Simplifies application maintenance through precise change control. Compliance with Modern Standards: Aligns with Apple guidelines. Utilizes modern technologies like SwiftUI. Implementation Results: Reduced development time by 40%. Increased visual consistency of interfaces to 95%. Improved user ratings for applications utilizing the technology. Accelerated update release cycles and enhanced interface stability. Uniqueness: The project is protected by a patent (No. 2025610028) and offers an innovative approach to user interface testing, making it an indispensable tool for iOS developers. Future Goals: Expand the functionality of the program. Integrate with additional CI/CD tools. Promote the project among developers for widespread industry adoption.

I’m a 6 x Certified Salesforce developer with a PHP development background and 13+ years of experience as a Programmer / Team Lead / partly Architect. Almost all my projects were related to e-commerce, business process optimizations, internet marketplaces, etc. My greatest achievement related to the E-commerce award was an excellent optimization of E-commerce processes to ABInbev (the largest beer producer in the world). Regarding my work, that company saves $22.5 million per year on their E-commerce system, which is demonstrated in the recommendation letters. Also, when I was a PHP developer and worked in Gameloft (one of the largest mobile game producers in the world) in the E-commerce department, I made many websites in the EMEA region for selling their games and increased sales in the EMEA region.

Over the past three years, I have made a significant impact in digital marketing, personal branding, and content creation, helping creators and business owners build strong digital presences. My expertise has been recognized internationally, leading to jury positions at prestigious awards, including ECDMA Global Awards and Armenia Digital Awards. I have worked with many successful creators and entrepreneurs, including Angela Pearl, a well-known international celebrity, global awards winner “WIBA AWARDS”^ frequent guest at events like the Cannes Film Festival. I contributed to the development of her personal brand on the international market, enhancing her visibility and positioning. Beyond individual collaborations, I am a member of professional marketing associations and guilds in Russia (“Guild of Marketers” and “RASO”), where experts are selected based on their industry contributions. My work spans across personal branding, social media marketing, and content strategy, impacting thousands of professionals and businesses. My book, “How to Become a Content Creator and Build a Personal Brand”, became a #1 Amazon bestseller in Global Marketing and E-Commerce, further solidifying my authority in the field. Through my blog, I have built an engaged audience of over 11,000 followers, sharing insights on branding, content marketing, and social media strategies. My marketing campaigns have reached millions, driving engagement and business growth for my clients and collaborations.

The 5S Strategy Framework: Success Factors in Domestic Business
The effectiveness of the 5S Strategy Framework in domestic business is driven by several key factors:

Deep Market Segmentation (Segment)
The Russian market is highly diverse, and the 5S methodology helps businesses precisely identify target segments. This enables the development of more effective marketing strategies, considering regional differences, cultural characteristics, and consumer preferences—crucial for business success.
Personalized Strategies (Strategize)
In a highly competitive market, businesses must stand out. The 5S Framework enables the creation of unique, innovative strategies tailored to each segment, fostering higher engagement and conversion rates.
Process & Resource Optimization (Streamline)
Many Russian companies require process optimization for increased profitability. 5S helps eliminate inefficiencies, automate operations, and improve resource management, which is vital for medium and large businesses.
Departmental Synchronization (Synchronize)
A common challenge in domestic businesses is lack of coordination. 5S focuses on synchronizing marketing, sales, and customer support, enhancing communication, accelerating decision-making, and boosting customer satisfaction.
Sustainable Development (Sustain)
Long-term sustainability is essential, especially amid economic instability. 5S helps businesses build customer loyalty, embrace corporate responsibility, and strengthen their market position.
Path to Successful Implementation
For optimal results, businesses should:
✅ Conduct detailed market segmentation for tailored offerings.
✅ Develop flexible, innovative strategies for each segment.
✅ Automate processes to enhance productivity and reduce costs.
✅ Foster seamless departmental collaboration with feedback systems.
✅ Invest in loyalty programs and sustainability initiatives for long-term growth.

Additional Recommendations:
Train employees in the 5S methodology and conduct regular evaluations.
Ensure active communication for smooth implementation and adaptation.
By following these principles, companies can enhance efficiency, optimize resources, and secure sustainable growth. The 5S Framework integrates innovation, strategic planning, and process optimization, helping Russian businesses adapt to market conditions and achieve long-term success.

Evgeniia Sonts is a seasoned PR expert, entrepreneur, and consultant with over 25 years of experience in strategic communications and personal branding. She is the founder of the PR agency ApPRove, which specializes in international promotion and personal brand development for business owners and creative professionals.

Eugeniia Sonts exemplifies a professional who combines deep expertise in PR with personal charisma and an active life stance. Her approach to building personal brands and international promotion makes her a sought-after expert in her field.

Articles about her clients have been published in leading international media such as Forbes, Yahoo Finance, and others. Throughout her career, Evgeniia has helped more than 500 entrepreneurs develop their personal brands, win prestigious awards, and build strong international reputations.

With over 20 years of experience in the IT industry, I’ve come to understand that technologies should provide tangible value by solving real-world problems and bringing happiness to its users. This understanding guides me in creating meaningful solutions across various domains. In this nomination, I present a technological innovation that enables differentiated access management based on the importance of consumers. As a result, it improves the overall quality and stability of IT solutions.

In 2022, I designed and launched a solution at Sberbank (the largest universal bank in Russia and Eastern Europe) that enabled clients to automatically receive tax refunds, reducing the waiting period from four months to just one month. This solution was awarded the Digital Leaders Award 2022 in the category “Solution of the Year” within the investment banking services sector.

In 2023, I designed and introduced new features in Sberbank’s mobile app that allow users to perform financial transactions using voice commands. This innovation won the Investment Leaders Award in the “Online Assistant of the Year” category for informational support in investing, as well as the National Banking Award in the “Investment Product” category.

In 2024, during my personal research, I delved deeper into system design principles. Through this exploration, I identified gaps in existing rate-limiting methodologies. Consequently, I formulated and experimentally validated new methods addressing these deficiencies. Additionally, in 2024, I presented at the prominent Code Fest conference, where I shared my original approaches to improving the analysis and design of information systems.

This comprehensive track record underscores my commitment to driving technological innovation and creating impactful solutions across industries.

At the core of my focus lies the client and their needs. This approach ensures that I avoid creating overly complex yet unnecessary solutions. Additionally, the innovations I develop often reveal untapped potential for further improvements, allowing me to remain optimistic about future possibilities.

Companies today rely heavily on distributed systems and intricate ecosystems composed of numerous interconnected information systems. These systems interact through APIs, delivering vital data and functionalities required for seamless business operations. However, unchecked access to these resources may lead to escalating operational costs, overburdened servers, degraded performance, and even catastrophic system failures. These challenges frequently stem from abuse by specific users or malevolent actions such as DDoS attacks.

In response to these threats, rate-limiting algorithms have been developed. At the same time, existing algorithms do not differentiate between types of users, leading to scenarios where lower-priority users exhaust available quotas, depriving critical users of essential services. For example, free-tier or unregistered users could monopolize all available resources, leaving paying subscribers without access. In e-commerce, this issue manifests as heightened infrastructure costs and potential attrition of premium clients. Similarly, in digital marketing, it generates inaccuracies in analytics due to duplicate requests and disrupted communication between advertisers and platforms.

I devised two novel methods based on the time-tested token-bucket algorithm to address these shortcomings. By implementing a classification framework for API consumers, my methods guarantee equitable allocation of resources among disparate user groups while ensuring consistent access for high-value customers. These methods not only boost system efficiency but also bolster customer satisfaction by curtailing service outages and enhancing overall dependability. Furthermore, they empower businesses to exercise greater control over operational expenditures by mitigating superfluous resource usage.

It’s worth noting that public literature on rate limiting has been sparse until now. My methods were recently published in a scientific journal online, making them accessible to anyone who wishes to adopt and build solutions based on them, thus increasing their operational effectiveness.

In this case, we provided a promo code with a discount coupon to customers identified by our AI/ML system as high-risk for churn. Our goal was to use deep learning and ML algorithms to pinpoint customers who were likely to discontinue purchases with us and offer them an exclusive discount to incentivize them to stay with Metro.
We conducted an A/B test, which demonstrated with 99.83% probability of being the best variant that offering a discount coupon increases purchases by 7.2% and helps reduce customer churn by up to 10%.
We developed and implemented a specialized AI/ML churn prediction model, trained on real-world data from Metro’s e-commerce CRM system. This model identified users with a 70% probability of churn. We then conducted an A/B test, offering a 15% discount promo code to half of these users while withholding it from the other half. The results confirmed that users who received the promo code were significantly more motivated to make a purchase.
To combat e-commerce churn, we built an AI model analyzing CRM data to predict at-risk customers (70%+ accuracy). Through A/B testing, high-risk users receiving 15% discount codes showed: -Significant conversion lift; -Improved long-term engagement; -Validated predictive model. Proving ML-driven retention works, future optimizations will personalize offers by customer value.

With over 10 years of experience in the market, Kazarian Marketing provides a full range of services tailored specifically for businesses. Our primary clientele comprises 80% organizations involved in the auctioning of real estate, including one-bedroom apartments, houses, historical buildings, deposits, manufacturing sites, and land plots. We primarily serve real estate agents and auctioneers from Russia, Armenia, Cyprus, and Kazakhstan. Our expertise lies in delivering a complete online marketing cycle, focusing mainly on paid advertising across all possible platforms, with the selection being project-dependent. Our dedicated team consists of skilled professionals, including designers, copywriters, content marketers, web developers, photographers, and videographers, ensuring that we can meet the diverse needs of our clients and help them achieve their marketing goals effectively.

One of the unique features of this project was the argumentation of the SEO team’s solutions to the METRO team. Each task was discussed not only from an SEO benefit perspective but also from a business standpoint — how each solution could impact revenue.
This case illustrates the importance of cohesive teamwork. When everyone strives to achieve a common goal, we not only improve and optimize but also work towards business objectives.

We worked on demand, the catalog, and search visibility, achieving results that exceeded our annual plan. In 2024, non-branded SEO traffic to catalog and product pages increased by 27%, while revenue grew by 28%. We calculated revenue based on the entry page — “category|product|dynamic” within a single session.
In December 2024, we recorded a year-over-year traffic increase of 40%, and our forecast for 2025 is already 11% ahead. We have planned even more ambitious goals for 2025 compared to 2024.

In this project, we performed both basic search optimization tasks and came up with ways to scale solutions with minimal effort.
From experience, we know that in e-commerce, it’s crucial to monitor the indexing of pages to ensure that all catalog pages appear in search results. This way, users will see exactly what they are looking for. To achieve this, we set up proper indexing.

Vladimir Kochnev’s nomination for E-Commerce Leader of the Year at the ECDMA Global Awards is a recognition of his exceptional achievements in e-commerce brand development, Amazon marketplace strategy, and digital business scaling. As the CEO of Purus Manufacturing, he has built a thriving herbal supplement empire, transforming an initial investment into a multi-million-dollar business while pioneering new approaches to product development, operational efficiency, and customer engagement. In just four years, Vladimir has launched and scaled multiple high-performing e-commerce brands, including Herbamama and Forever Puppy, generating over $53.2 million in revenue and amassing 102,000+ Amazon reviews—a testament to customer trust and brand loyalty. His ability to identify untapped market segments, leverage data-driven marketing strategies, and implement cutting-edge operational processes has established him as a leader in the competitive digital commerce space. Beyond financial success, Vladimir has revolutionized e-commerce product development, introducing 819+ unique herbal supplements tailored to evolving consumer health needs. His strategic expansion of manufacturing facilities from a single 2,500 sq. ft. warehouse to six totaling 15,000 sq. ft. showcases his visionary approach to scaling operations, ensuring sustainable growth and supply chain optimization. Vladimir’s leadership extends beyond his own brands—he is a recognized thought leader in the e-commerce industry, regularly sharing insights through workshops, educational content, and media contributions in Forbes, The Wall Street Journal, USA Today, and the Los Angeles Times. His commitment to mentorship and knowledge-sharing has empowered countless entrepreneurs and e-commerce professionals to succeed in the digital marketplace.

The nomination of Olena Iashchenko arises from a period of extreme volatility in global markets, accelerated digital transformation, and unprecedented levels of information noise. As Vice President of Glad Selena Corporation, based in Fort Lauderdale, Florida, Olena was tasked with developing sustainable digital marketing strategies capable of delivering business outcomes across diverse sectors — from retail and finance to technology and education — during periods marked by declining consumer confidence, budget constraints, and content oversaturation. Her response was a breakthrough framework: Minimalist Adaptive Marketing, integrating behavioral analytics, omnichannel alignment, emotional content design, and data personalization to generate meaningful consumer interactions in resource-restricted environments. Her methodology was not only implemented at scale across North America and Eastern Europe but also transformed into a replicable model adopted by businesses and educational institutions, positioning her as a global expert on marketing resilience and efficiency.

The nomination arises from a critical need in today’s increasingly virtual workplace: remote workers, particularly those with ADHD, face unique challenges in maintaining focus and engagement. Empy.ai, led by the nominee, addresses this gap by offering an AI-driven platform that structures meetings, provides real-time focus cues, and tracks engagement for individuals who struggle to stay present in digital environments. This innovation emerged during a pivotal period when remote collaboration became the norm, spotlighting a growing demand for tools that promote inclusivity and productivity. By combining advanced AI with a deep understanding of neurodiversity, the nominee successfully transformed a recognized problem—underrepresented support for ADHD professionals—into a high-impact solution that redefines how remote teams function.

Metro 2.0 is a strategic initiative by METRO to transform its offline retail strengths—such as personalized recommendations, volume-based discounts (BMPL), and social proof—into a successful online business model. This digital transformation enhances the data-driven approach with AL/ML learning & AB testing improves customer experience, increases sales, and strengthens brand loyalty.

Results:
-A 4.17% increase in purchases and 3.02% higher revenue among new users exposed to private label brands recommendations.

BMPL Impact:
-1.65% increase in average order size;
-3.81% growth in purchase volume.

2.5% more purchases and 3.58% higher ARPU (average revenue per user) with social proof tactics.
10% less churn.

First-Impression Advantage: New users unfamiliar with METRO’s assortment discovered own brands organically, reducing reliance on external marketing.
Higher Margins: Private label & BMPL products typically yield better profitability than third-party brands.
Trust Over Information: Prioritized peer validation (reviews) over technical details, aligning with how users make decision.

Metro 2.0 is a digital transformation initiative that bridges METRO’s offline strengths—private label appeal, bulk discounts (BMPL), and trust-building—into online retail:
+4.17% Metro brand sales lift among new users
+1.65% larger baskets via BMPL
+3.58% ARPU growth
Key innovations include cross-category discovery, volume-based discounts, and social proofs. The results highlight METRO’s ability to digitize wholesale advantages while enhancing margins and loyalty.

Candidate for the “Professional of the Year” award: Sergey Kurazhev and his achievements in HR PR and HRM Marketing

Over the past three years, the technology market has been characterized by significant changes and challenges, but Sergey Kurazhev’s work at DataArt Armenia has been proof that it is possible to achieve impressive results even in conditions of instability. His achievements are not only large-scale but also qualitative, and we are happy to share their details.

Sergey has developed a unique scientific sociological approach, which, thanks to the application of a completely new methodology, has been successfully integrated into the company’s business cases. Unlike traditional methods, this approach allows to rely on scientific data and sound research, which is a highly effective solution in the context of HRM marketing. This innovation has opened new horizons for DataArt Armenia, allowing the company to more consciously and purposefully implement changes that are reflected in measurable business performance.

Sergey strives to ensure that all changes recommended within HRM are based on facts and analytical data, which minimizes risks and makes the process of people management more transparent and predictable. This not only improves team performance, but also creates a sustainable foundation for a corporate culture based on respect and trust.

Understanding and applying science-based methodologies in HRM marketing allows Sergey to promote changes that affect not only the internal atmosphere in the company, but also its positioning in the labor market. He actively contributes to DataArt’s positive image, thus strengthening the company’s reputation as an employer that values and develops its employees.

Despite external challenges and market instability, Sergey’s work is hard to overestimate. His approach to HR management to the DataArt Armenia team has become a role model and best practice in HR PR and HRM marketing. He applied principles that help not only to solve current problems, but also lay the foundation for the future sustainable growth of the company.

Taking into account all the above-mentioned factors, we can confidently state that Sergey Kurazhev is the strongest professional on the market. His achievements based on deep understanding and scientific approach to HRM make him a candidate eligible for nomination to the ECDMA Global Awards. We are confident that his successes will not go unnoticed and he will become an example for future HR and marketing professionals around the world.

Polina Varfolomeeva’s nomination for the “Outstanding PR Achievement” award reflects not only her extraordinary capabilities as a legal strategist but also her rare ability to navigate public narratives and regulatory landscapes across high-stakes, multi-jurisdictional environments.

As the Founder and CEO of Ation Law, Polina leads a consultancy that supports media, tech, and creative businesses in over 20 countries. Her approach uniquely combines legal precision with PR foresight—ensuring that organizations under reputational, regulatory, or geopolitical pressure not only survive but maintain operational integrity and public trust.

A standout example of this was her leadership in crafting and executing crisis PR strategies for companies affected by international sanctions. These strategies safeguarded reputations while simultaneously mitigating legal exposure in over 10 key markets. Through coordinated legal-communications frameworks, she helped businesses maintain access to financial services, retain strategic partnerships, and continue international operations—achievements that speak to both legal mastery and reputational resilience.

Polina also brings PR sensibility into the heart of brand architecture. She has successfully structured marketing campaigns in tightly regulated industries like alcohol and tobacco, delivering legally sound yet creatively vibrant campaigns that reached over 3 million users. These campaigns not only complied with varying national advertising laws but were also recognized with multiple industry awards, highlighting her ability to fuse compliance with competitive positioning.

Further demonstrating her cross-functional leadership, Polina has advised on the launch of media platforms, lifestyle venues, and digital products with valuations up to $10M—each requiring a coordinated legal and PR foundation to build credibility, manage public messaging, and support investor relations. Her experience structuring high-profile media deals with global entertainment leaders such as Netflix, Warner Bros., and HBO speaks to her deep involvement in content rights, brand alignment, and stakeholder positioning.

Polina’s excellence lies in her strategic ability to ensure that every public-facing message is not only compelling but legally secure—an essential asset in a world where media exposure, market regulation, and litigation risk are deeply intertwined.

In an industry increasingly shaped by public perception and legal scrutiny, Polina Varfolomeeva exemplifies what it means to lead with clarity, integrity, and cross-border influence. Her achievements position her as a clear frontrunner for the Outstanding PR Achievement award.

Dmytro Balan has emerged as a leader in marketing automation through the creation and successful scaling of ThinkAd — an AI-powered Amazon advertising optimization platform built specifically for small and medium-sized businesses. With years of hands-on experience in Amazon PPC management and a career that spans agencies like Profit Whales and Disqover, Dmytro identified a critical need in the market: affordable, high-impact automation for sellers lacking the expertise or resources to manage complex ad campaigns.

Launched in 2022, ThinkAd addresses this gap by offering an intelligent, user-friendly solution that automates bid adjustments, keyword harvesting, budget allocation, and ad scheduling. It empowers businesses to achieve enterprise-level ad performance without the overhead of large teams or external consultants. Under Dmytro’s leadership, the platform has delivered impressive results: a 25–30% reduction in ACoS, 206% increase in ad-driven revenue, and over 50% improvement in organic rankings for clients such as Handcraft Blends, Brooklyn Botany, and New York Biology.

Dmytro’s strategic approach combines data-driven precision with real-world seller pain points. ThinkAd doesn’t just automate tasks — it creates a seamless feedback loop between ad performance, product visibility, and business growth. His commitment to continuous improvement is evident in ThinkAd’s weekly client reporting system, which includes ad performance analytics, keyword tracking, and stock-to-sales ratios — tools that transform tactical decisions into scalable strategies.

Recognized by the Amazon Ads Partner Network and trusted by over 100 SMBs, Dmytro’s vision has redefined what automation can achieve for e-commerce entrepreneurs. His work stands as a testament to how thoughtful technology can democratize success, helping smaller players thrive in one of the world’s most competitive marketplaces. This nomination acknowledges his innovation, execution, and real-world business impact in the field of marketing automation.